Want free advice from industry experts and the latest need-to-know research delivered to your email inbox every other week? Then subscribe now to our enewsletter Catalogue/e-business Insight. To sign up for your free copy, simply click here. As a taster, here`s what we featured in the latest issue of Insight:

The real cost of a security breach
If your website gets hacked or data get lost in the post, you know it’s going to cost you. But you might be underestimating exactly how much. In addition to the direct and easily correlated costs such as replacing any lost or stolen devices, there are concealed--but substantial--costs

From high street to world wide web
Despite the economic slowdown, online shopping sales continue to boom, so it`s now critical that shoppers not only enjoy their purchasing experience online but also recommend the site to others as well as return for additional purchases. This is why we’re seeing traditional high-street brands introducing cutting-edge technology on their websites

Five tips for telling a better marketing story
What’s the difference between a marketer and a storyteller? Very little, according to Tableau Software, a provider of data analysis software. Whether you’re pitching a big-ticket expenditure to a potential buyer or a proposal to your chief executive, presenting your case in the form of a story rather than as a dry collection of facts and figures

Personal service: how to meet customer expectations online
Read any company’s website and you’ll see statements claiming how “fanatical” or “passionate” it is about customer service. Yet barely a week goes by without another survey showing how customer satisfaction is at an all-time low. How does one reconcile these two facts? Perhaps it is simply that companies are failing to understand expectations

In the latest issue of Catalogue/e-business...

Green commerce - Eco-friendly printing options, saving energy (and money) in the warehouse and much more

Profile: Country Cream - The small cataloguer of home accessories does its best to make a big impression

Merchandising - Five tactics for streamlining your product selection and the selection process

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